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Google Searches Shed Light on Rental Prices – Part II

Jul 11, 2016 12:20:02 PM

Nationally and at the Metro Level, Google Searches Correlate with Rental Prices

In Part I of this blog we discussed how Google Trends1 can provide insights into rental prices at the national level. Here we focus on the correlation between Google Trends and real rental prices for a few large metros. As with the national level analysis, structural time series models were used to extract the long-term trends from Google search interests, and real rental prices-per-square-foot were normalized to get real rental price appreciation since January 2012. Read More 

Topics: rental

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